After initiating the campaign and getting some data of the ad performance. You must analyze and optimize the account, campaigns, or the individual ad groups to make improvement. Look into things such as which clicks lead to visits or which devices are performing ads best. The dimension tab can also be very useful to measure results. It can inform you on the time ads performed best, geographic views and what the landing pages a customer viewed. In order to track these performances you can also be using conversion tracking, Google analytics, and campaign experiment. In older blogs I have discussed these tools and how they function. So if you want more information on them go check my older post.
With
AdWords everything must be taken into consideration to effectively process a
campaign through. Here are some things to measure
- Measure website traffic
- Measure conversions
- Measure return on investment
- Measure return on ad spend
- Measure brand awareness
The
last thing to do and to continue to do during a campaign is to optimize it in
order to improve return on investment which is in your best interest. That’s the
main goal for any one investing in AdWords should be to make more than what is
invested. Find proper keywords, text, and budget that will improve and increase
attracting the right cliental for the products and services provided. Overall,
AdWords is essentially a tool to create a strong, successful campaign to
advertise any products or service one might offer. Every aspect of the campaign
is important but measuring and optimizing performance of the campaign, in my
opinion, is the most important because here you carefully analyze what you have
done and work to build a more efficient campaign. For further assistance on measuring
and optimizing performance you can reach out to me or check out this page out: https://support.google.com/partners/answer/6173427?hl=en&ref_topic=6123873
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