Week 3 - MKTG347 - Skillbox: Content

Essentially the internet is all a bunch of zeros and ones that come together through code to create content. Now many of us aren’t computer geeks and can’t comprehend the extensive process of coding to create content. Luckily the internet offers use with free easy to use tools to create the content, lets call this the skillbox. Google is a primary example; they offer multiple free tools to make it easy to work with content. So create a google account, if you don’t already have one, and experiment around.

Just to mention a few tools there is Blogger, a great tool for blogging that is linked with Google. I highly recommend using this one, works great and it’s easy to use.  Weebly is a site that is used to create a free website. It is appealing and there are many things you can do with it. To make videos, YouTube offers accessibility to editing and posting of videos online. All these sources are linked to Google, so the importance of a Google account is crucial. Remember these are only a few of the tools in the skillbox. There are many more out there that are free or can be purchased. Find what you find most appropriate and get working.

In terms of the content itself we approach it in many ways, but in terms of social media marketing focus on curation, creation, and collaboration.

1. Curation: the process of researching content and then reviewing, commenting and/ or sharing. For example, bloggers go out gather data and articles in relation to a topic. Then briefly summaries on the findings and to get awareness post up on social media.
2. Creation:  to create the content you must assure who the audience will be. This will take time for the reason that it should have high-quality. Articles, blogs, or even videos are the best kind of content, but it can vary depending on the company/organization, the targeted audience, or what approach you are trying to take. It is helpful that once content is created, to ask for feedback to keep up with customer needs.   
3. Collaboration: find people to work with. Someone’s weak point can be your strong point, and your weak point can be their strong point. It would be in benefit of both parties to unify and work together to create a stronger content. This can be a good learning experience to learn from each other and learn to work as a team. It like in the business world when two companies collaborate to keep the business running. Don’t be afraid of some help, we all need it at some point.