Week 3 - MKTG348 - Optimizing your Website

The internet is a tool that has modernized marketing. Anyone can try to use the internet to market, but a proper strategy is needed with Inbound strategy you can optimize as progress goes along taking you towards a successful path. To get an individual to become a visitor on one’s website, what you need to consider is an approachable and attractive website. This is a crucial to have. Using sear engine optimization, or SEO, will help bring more people for clicks. Search engine optimization is the process of improving your website to attract visitors from search engines.

     We have all been on Google at some point, right? Well every time you search something you get multiple search results. Those results are organized by rankings, so the more clicks you get the higher your ranking and the higher possibilities to be on the first page of the search engine. SEO and Inbound strategy will get you to this spot.

     To start off, brainstorm a list of keywords. Keywords are words that are typed into search engines in order to find what is being searched. They have to be words that the searcher would use. You must try to think what someone would type into a search engine in order to get to your page. Be straight forward, you can also use autocomplete to help you think of things that are popular in search engines. You will need short keywords but as well long-tailed keywords, more specific phrases.  .

• To optimize the website you will need to pick a primary keyword. You will need to add it to.
• The title: if there is a company name include it with a vertical bar
• The URL: for long-tailed keywords use dashes instead of spaces
•  Header and content: attach to imagines throughout the page as well.
• Meta Description

You will need to add on links to get more hits, edit the pages to promote great visiting experience, make it easy to browse around, and finally opt in the website for mobile usage since mostly everyone uses smartphones to access the internet nowadays.

     The more clicks you get the higher your ranking and the more you’ll continue to see results so its is encouraged to also promote the website to social media and set up pages for business on directories such as Yelp. As the time goes on, analyze your progress and continue to optimize the website, changing/adding keywords, and keep getting those clicks. For further information you can check out www.hubspot.com.