In the social media world, Twitter is one of the most
well-known and used networks. For those that don’t know what exactly Twitter
is, it is an online social network service that gives access to users with an
account to send or read short messages that are known as “tweets”. Their
mission is “To give everyone the power to create and share ideas and
information instantly, without barriers.” And like Facebook, there is no right
or wrong way to utilize Twitter; it can be used for personal or business use.
Advertising and customer interactions have risen through Twitter as it helps companies
and organizations select their audience.If using Twitter for business like always take into consideration ROI and making sure to implement proper strategies that will help meet goals set. Some useful ways to use Twitter in the business model is by
- Posting tweets regularly on any and all matters
- Advertising with Twitter Ads
- Answering tweets or DMs from customers
- Create trends
There are many more things that can be done; this is just to get
an idea. Each business model will use Twitter in different ways depending on
the goals that are being tried to be met. For example, Nike has a blog and in
order to promote it. They use Twitter to get exposure. Every time they post a
new post, they go onto Twitter and make a short tweet advertising the blog
post. Within the tweet could be a link attached that will redirect the viewer
to your blog post. This is a very easy and effective strategy. Although you may
not necessarily have the need to use Twitter for business use, it is good to be
familiar with it because you never know when it could be of good use. For more
details about Twitter and its functions visit www.twitter.com or you can comment below and I will get back to you.
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