Week 7 - MKTG349 - Analytics AdWords

In continuation to ecommerce analytics, I will now be talking about AdWords. AdWords is a Google advertising service provided to the public for businesses wanting to post ads on Google and its advertising network. With the program you are allowed to set a budget for the advertising and only pay as people click the ad. With AdWords you get the ease of advertising a site and tracking conversions – namely, this is tracing all things from an ad to a purchase on the site. This program is a valuable tool for online marketers, which will help generate ROI (return on investment). 

To get started and create an account, go to http://www.google.com/adwords. Once the account is active, you will want to connect AdWords with your ecommerce site to be able to track conversions. AdWords will now be able to inform you which specific ad was clicked on and resulted in a purchase, therefore ROI is calculated and we can see the results.

Next we can start an AdWords campaign, starting an account on AdWords is free but in order to get an ad to run capital will be required. Now don’t be discouraged with AdWords you can set a budget and have control of the ad, to create cliental, so you can know your investment is being used efficiently. AdWords has many feature and tools that help to experiment and find different methods to display and approach the campaign. Play with prices and bidding, use different headlines to grad the reader’s attention, and set different keywords and landing pages.

AdWords along with Shopify and other web analytics programs can help make a business become more successful. These tools make is easy to get a competitive advantage and acquire potential revenue with proper online exposure. I suggest taking a look at it even if you don’t plan on working on this particular field of work. It is can be very informative. For more information on AdWords you can visit their website or you can reach out to me.