Week 6 - MKTG349 - The Value of Blogging

Once you have a Google Account, you will have automatic access to a blogger account in the tool Blogger. Here you can start a blog with the content of your choice. You can create multiple blogs and each will be entitled to a personal address that you will generate. With this address anyone can access your blog to view your posts.

In the process to attract new visitors to a webpage, there are multiple things that can be done to achievement this goal. One of the most recent methods involves blogging. Even though blogging has been originally for the. Job-hunting is all about human nature and in its essence is most like another human activity that we call dating. In the end it comes down to two questions: “Do you like me?” and “Do I like you?”  The second question needs to be stressed because the possible employee has just as much power as the employer in the hiring process. Here is where the applicant needs to make a decision to ask questions now and see if this job will be a good fit or just don’t ask anything to the employer and find out weeks, months, or years later that it isn’t working and quit. Hence your opinion matters just as much as the employer’s.

You are not as helpless as you think you are. There is always something that can be done no matter how challenging it may sound we will always have some percentage of control. And with that little power you can make a change for the best. Same applies to job-hunting we may feel that employers have all the power and that you can’t be picky because “there are few vacancies available” If these statements were true, we still have some control to alternate the outcome and find a job we desire.

Week 8 - MKTG348 - Creating Content with a Purpose

Content is what runs the internet. It is the message your inbound marketing strategy delivers to the people that will view it. This can be done multiple ways from blogging to social media. Content is essential thought out the whole process of Inbound strategy, you want to keep the visitors to the page interested and satisfied to turn them into customers and possible promoters. At all time with every email, landing page and so on that is viewed must be attractive and professional. Content drives inbound strategy and the internet as an all.

Creating a remarkable content is critical. This way you will have people continue to read and share the content, then possibly turning into constant visitors. Ideally this should be the goal, now to achieve this a 4-step process goes into play.

1. Plan: Determine the purpose for the website, whether it’s to get customers or to just get some clicks. You must then choose a format to illustrate the content that you are trying to present. This can be done with slides, videos, reports and so on. Make sure it’s format that will attract the market you are trying to target. Figure a topic that reaches to your ideal customers and will keep them interested yet at the same time helpful for what they search.
2. Create: Creating content the visitors experience is important. There are different stages in a visitor’s journey that must be taken into account. In the awareness stage, assets such as reports, eBooks, and educational content are suitable when individuals are experiencing a problem to educate them. In the consideration stage, assets should find a solution to the problem to close the gap between the awareness stage and the product/service without connecting the brand. Videos would be a great source to use. In the final stage, decision-making, the individual is making a decision on what strategy to use for the solution. They now know what the problem is and a solution. Content in this stage is all about the product and service, so you have to make it compelling. You can use product comparisons, trials, or demos to enforce interest. There are different types of content so this can vary and it all goes down to analyzing to find what will work for the specific product and service offered. Just remember the content must be set on complying with both the visitor and the creator of the page.
3. Distribute: Successful distribution plan gets the right content to the right people at the right time. Creating the content and making it beautiful is needed to attract, but distribution is just as important for it is what will get you the clicks. Using social media, calls-of-action, and emails will aid you with this step.
4. Analyze: Like any other part of the business world, analyzing your work and process to get the most out of it. Eliminate what isn’t working and edit or add on to what is. Google Analytics and AdWords are resources that you can use for this step to show you the actual numbers of views and clicks.

Continue to repeat the 4-step process to innovate the content and keep turning visitors into customers. Set new goals if needed with progression, but keep in mind to follow these steps. For further, information visit www.hubspot.com.  

Week 5 - MKTG349 - Facebook Ad Campaign

The use of Facebook ads is in my opinion is an ideal way to get your business or in my current situation my blogs out to the public and get recognition. Facebook is one of the most popular websites on the internet. Everyone has Facebook nowadays.  So picture this, in approximately one month Facebook has over a billion active users meaning plenty of exposure.  With the Facebook ads there is more control on who you want to be exposed to it. You can choose the region, interests, pictures, and age range. A budget will be created by yourself to fit your needs.

So to promote and get some traffic using Facebook Ads, we start by going to http://www.facebook.com/ads/.

You can choose to start creating the ad and go through the process, which is pretty straightforward. If any difficulties occur then you can go to Facebook for assistance or Google it.

Towards the end, you choose how long you want your ad campaign to run and how much you want to spend. Finally, make the payment and place the order. And wait for approval from Facebook to start the advertising.

To see if there is any traffic from the ad, you can check this website: https://www.facebook.com/ads/manage. Or refer back to the Google Analytics account linked to what is being adversited.

Week 7 - MKTG348 - Guiding the Next Step with Thank you Pages

If job hunting isn’t hard enough, what comes after is nerve racking: the interview. Here the employer has a valuable insight into your personality and abilities, and it permits you the chance to determine whether your credentials and career goals tie up with what the employer is seeking.

Just like anything in life, there needs to be preparation before going into the job interview. Being put on the spot, typically, makes one nervous. Thank to technology innovations, lots of job interviews are via video through Skype per say. Although this can be less nerve racking than face to face interview, we still need to be prepared!

Here are a few tips that you can implement and keep in mind for job interviews.

• Employers differ from one another. They each have their own methods and requirements for hiring. For every no you get, you are one step closer to a yes so don’t get discouraged.

• A job interview is like dating. It is a two-way decision to see if both the employer and interviewee like each other.

• Prepared to answer question such as

1.      Tell me about yourself

2.      Why are you applying for this job?

3.      What are your major strengths?

• Mix 50-50 in the interview by mixing speaking and listening. And to make the best impression, answer employer’s questions in a time frame of 20 seconds to 2 minutes.

• It’s the small things that can kill you. And they can spot this within the first two minutes of the interview.

1.      Appearance and personal trait

2.      Nervous characteristic

3.      Consideration of other people

4.      Values

• Be aware of the skills most employees are looking for regardless of the position you are seeking.

• Thank-you notes must be sent after each interview. They can help the employer recall who you are, give you an opportunity to correct any wrong impressions, and it’s an action of respect to back up your good skills and manners. 

So here you have it a few tips that will definitely help you in the job interview process. It is inevitable to feel nervous going into a job interview, but these steps can help you feel more confident.  If you would like to look into these tips and others with more detail you can find them in, What Color Is Your Parachute 2016 Edition. Hope you consider these tips it will definitely make your life easier. 5: Tips About Interviewing for a Job

Week 6 - MKTG348- The Fundamentals of Blogging

To get the basic understanding of analytics, we can start by finding out how to track web traffic. To get this concept down we can start by can creating a simple blog, start a Google Adwords account, and link the two then analyzing the data.

Step 1: Create a Google Account

By creating a Google Account, you have access to many free tools offered by Google including Blogger.

Step 2: Start a Blog

Once you have a Google Account, you will have automatic access to a blogger account in the tool Blogger. Here you can start a blog with the content of your choice. You can create multiple blogs and each will be entitled to a personal address that you will generate. With this address anyone can access your blog to view your posts.

Step 3: Start a Google Adwords Account

In http://www.google.com/adwords/ you can go create a Google Adwords account. You can sign in or create this account via the Google account you recently made. We proceed here by creating an account around websites or mobile apps. For each website or mobile app you want to track, you create a new account in your personal Google Adwords account to keep track of each one individually. Let’s classify websites and mobile apps we are trying to track as properties.  

Step 4: Connect Google Analytics to Blogger

After setting up your property, you get a tracking ID that you will link to the site, or in our case the blog, we are trying to track. So go to Blogger and connect it to the Google Adwords account.

Step 5: Taking a Look in Google Adwords

To get this going and see some results in Google Adwords on your blog. You should share it on social media perhaps on Facebook and wait to see what kind of traffic it generates. You will use Google Adwords to find trends and generate significant information that will help you reach the goal you’re trying to accomplish with the site that is being tracked.

These five steps will get you on the right direction to set up tracking system for a site or blog. In the business world we can use any help we can get to find success. Google Adwords is a useful tool to help prepare anyone for the business world and to find extensive results.Using the data gathered from Google Adwords, you will be able to see how the public responds to content on the site and what types of content your viewers respond to the best. With the results of the data, you will be capable to improve your content to have a more successful business.