Week 8: CASA Marketing - Ch.8 Google Analytics Certification

This may not be well known but Google offers great opportunities to learn a new skill that can be added onto a resume to find possible employment. In 2013, LinkedIn revealed that Digital and Online Marketing was a top skill that helped people get employed and web analytics is an essential skill for this type of work. In time of economic struggle or competition in business, this type of skill has direct influence on assisting a company with these issues and it’s in high demand especially with technological innovation.  

Getting certified or qualified for a certification is of great benefit for anyone in the professional world. It can be what makes you stand out from every other applicant, or simply it can enhancement your credentials. So it’s something to really consider and why not try to get certified when there is free online training. Google offers Google Analytics Individual Qualification (IQ) and other certifications. And it has Analytics Academy that can assist you with documents on learning about Google Analytics and web analytics in general, along with YouTube videos with prerecorded lessons. If you want to get started you can start off by making a Google Analytics account and play with it as you progress with learning the system.

Now you know of this new skill, of measuring, collecting, analyzing and reporting of web data for purposes of understanding and optimizing web usage, that you can acquire for free thanks to Google and other reliable sources with a  chance of finding new employment or to benefit one’s own business. If you have any question on web analytics or Google Analytics IQ, you can reach me or look it up at https://www.google.com/analytics.