Conversion Tracking

In this technological era, you can find anything online from directions to a destination to creating your very own online store. Now if you are using the internet for business purposes this is something to consider putting close attention to.

Conversion tracking is a free tool that indicates what happens after a customer clicks on your ads, website or app whether they purchased a product, newsletter sign-ups, called your business, or simply took a look at your page. Conversions are actions defined as valuable, for example someone making a purchase on your page is a conversion if that’s a goal that you are aiming for. This will vary depending on what you are trying to accomplish with the ad, website, or app; you set your goals. The great thing about this is you can use this as a competitive advantage, allowing anyone to invest more wisely and boost return on investment.

Setting up conversion tracking has never been easier.

Step 1: Build your tracking URL

You’ll need to use the Google Analytics URL Builder to tag your URLs with custom campaign tracking parameters. Just fill out the form by inserting your landing page URL along with the rest of the campaign details.

Step 2: Use your tracking URL

Now take your new URL and use it in your campaign in place of your standard URL. Google Analytics will assume that anybody that clicks this URL is from this campaign.

Step 3: Define your goal

If you don’t have them set up already, you’ll need to create goals in Google Analytics for the conversions you want to track.

I have used Weebly to create a prototype site and track some conversions. It is very simple, my goal is to get clicks on the site and have people fill out a contact form just to get a feel of how things work. If you would like you can check it out, http://arturosolis.weebly.com and fill out the form. After getting some feedback I have been using Google Analytics and Weebly to see the activity of the site and analyze the data to possibly make changes to get better results.  

If you would like to get more information on tracking conversions, you can reach out to me or visit www.google.com for more detailed-information.