Week 9: WCIYP Ch10. Five ways to choose/change careers

Five ways to choose/change careers:

1. The first idea that occurs to people seeking guidance on how to choose or change careers, these days, is the Internet. For example you can use O*Net Online, a digital, online treasure house of information, and up-to-date information at that, about careers.
2. There are assessments we can take. The popular name for them, test. I’m not sure how well they’ll help you choose a new career, but you will find them everywhere: in books, on the Internet, in the offices of guidance counselors, or vocational psychologists, career coaches, etc.
3. Use the flower exercise. 
   
4. Well, let’s start with a definition: a job is a job-title in a field. That means, a job has two parts: title and field. Title is really a symbol for what you do. Field is where you do it, or what you do it with. A dramatic career-change typically involves trying to change both at the same time.
5.  Find out what the job-market will need and what’s in high demand. Unluckily this isn’t based on your needs or wishes of dream job necessarily. It not based on what you want but what the market wants. There are many sites you can visit to help with this one very helpful site is Forbes. They illustrate the “hot jobs “that are trending and in demand and from there you can research on to make an executive decision.

Job hunting will always be a difficult task, but with the right guidance it can be an easier. So take a look at these ways to find a career and do the research. Find what you rally want to do for a living and make the dream become a reality. 

Conversion Tracking

In this technological era, you can find anything online from directions to a destination to creating your very own online store. Now if you are using the internet for business purposes this is something to consider putting close attention to.

Conversion tracking is a free tool that indicates what happens after a customer clicks on your ads, website or app whether they purchased a product, newsletter sign-ups, called your business, or simply took a look at your page. Conversions are actions defined as valuable, for example someone making a purchase on your page is a conversion if that’s a goal that you are aiming for. This will vary depending on what you are trying to accomplish with the ad, website, or app; you set your goals. The great thing about this is you can use this as a competitive advantage, allowing anyone to invest more wisely and boost return on investment.

Setting up conversion tracking has never been easier.

Step 1: Build your tracking URL

You’ll need to use the Google Analytics URL Builder to tag your URLs with custom campaign tracking parameters. Just fill out the form by inserting your landing page URL along with the rest of the campaign details.

Step 2: Use your tracking URL

Now take your new URL and use it in your campaign in place of your standard URL. Google Analytics will assume that anybody that clicks this URL is from this campaign.

Step 3: Define your goal

If you don’t have them set up already, you’ll need to create goals in Google Analytics for the conversions you want to track.

I have used Weebly to create a prototype site and track some conversions. It is very simple, my goal is to get clicks on the site and have people fill out a contact form just to get a feel of how things work. If you would like you can check it out, http://arturosolis.weebly.com and fill out the form. After getting some feedback I have been using Google Analytics and Weebly to see the activity of the site and analyze the data to possibly make changes to get better results.  

If you would like to get more information on tracking conversions, you can reach out to me or visit www.google.com for more detailed-information. 

Week 8: CASA Marketing - Ch.8 Google Analytics Certification

This may not be well known but Google offers great opportunities to learn a new skill that can be added onto a resume to find possible employment. In 2013, LinkedIn revealed that Digital and Online Marketing was a top skill that helped people get employed and web analytics is an essential skill for this type of work. In time of economic struggle or competition in business, this type of skill has direct influence on assisting a company with these issues and it’s in high demand especially with technological innovation.  

Getting certified or qualified for a certification is of great benefit for anyone in the professional world. It can be what makes you stand out from every other applicant, or simply it can enhancement your credentials. So it’s something to really consider and why not try to get certified when there is free online training. Google offers Google Analytics Individual Qualification (IQ) and other certifications. And it has Analytics Academy that can assist you with documents on learning about Google Analytics and web analytics in general, along with YouTube videos with prerecorded lessons. If you want to get started you can start off by making a Google Analytics account and play with it as you progress with learning the system.

Now you know of this new skill, of measuring, collecting, analyzing and reporting of web data for purposes of understanding and optimizing web usage, that you can acquire for free thanks to Google and other reliable sources with a  chance of finding new employment or to benefit one’s own business. If you have any question on web analytics or Google Analytics IQ, you can reach me or look it up at https://www.google.com/analytics.