Week 2 - MKTG347 - Basics for Having Fun and Finding Work

     Marketing has evolved over time with the introduction of social media. Facebook, Twitter, and LinkedIn are some of the most prestige’s social media websites out. Social media marketing can be fun and also help you find work. This tool has many options to work with and it can be overwhelming, but it’s doable by leaving intimidation and following a series of steps to build confidence.

     Return on investment is very important to any business because if there is no ROI then the business can’t operate. With social media marketing, return on investment has been fair to those that use it and it’s steadily growing.

     Depending on what the context being marketed, you consider whether you are marketing to a consumer (B2C), or to another business (B2B). Content needs to go in-depth to whom you want to orientate your business too. Taking the B2C or B2B will change how you approach things; its two roads that need be implemented differently through social media. So once you choose a “road” you want to engage your audience through promotions, videos, blogs, etc. Do what you need to do to make this happen and make the target customers aware. Monitoring social media goes on in with social media marketing to help generate a successful webpage because you can scan social media and see what people are saying about a product. There are a number of tools that can be used for this such as Radian6. Even though it is quite expensive, it’s worth the pay. There are other free tools that can be used, but you get what you pay for. Aside from these principles, social media marketing is all about posting and getting the attention of the target customers. Promotions are good ways to get individuals attention and the content must be compelling to the audience. Even though most of social media is free to make post to reach out to your followers, they also offer tools within that aren’t free. They help generate more social media exposure to parties outside of your followers.

     With social media marketing, and all these principles and tools, return of investment can be substantially rewarding. Everything that is done is for that reason and get ROI, so make sure to go thru this fun process and essentially find work