Week 5: CASA MKTG Ch.4 - Reviewing Performance of Campaign

The blog is running and have promoted it through social media. We can now go to Google Analytics (http://www.google.com/analytics/) and view the traffic of the website or blog.  We can view the number of sessions, page views, duration of visits, and bounce rate. Our goal with this tool is to review performance and analyze it to reach future objectives in traffic for the blog. Another fun feature of Google Analytics is we can take a look at where people are visiting from. So if someone from Poland views your blog, you will be able to find that information.

One concept in analytics is trending, looking at how things perform, overtime. The concept is that adding quality content and making some effort to promote will boost the amount of traffic.

With the help of dashboards your life can be easier. Creating dashboards can organize the performance of the blog from an amount of time in a report.

To create New Dashboard

1.      Click on Reporting at the top

2.      Then Dashboards > New Dashboard

3.      Select Starter Dashboard (name it whatever you want)

4.      Select date range

5.      Click Apply

These dashboards reports can be exported into PDF to be shared or scheduled via email.

Ok, so by this point we have an introduction of how to connect Google Analytics with a website or blog and then promote it to get traffic going. With the collected data, we analyze it and set future goals. If you need any extra help you can refer to CASA Marketing: Intro to Google Analytics or you can reach.